# Cuevr

> Cuevr brings a closer’s instinct to every proposal: qualification, pitch, review, formatting, follow-up. Free trial, no credit card required.

## Offer: Cuevr

Cuevr brings a closer’s instinct to every proposal: qualification, pitch, review, formatting, follow-up.

- All of Cuevr: €69 per month, excluding tax (Excl. VAT, per user per month); €588 per year, excluding tax (Excl. VAT, per user, i.e. €49 per month; €240 saved per year). Cancel anytime, with no refund for the current period. Includes: Qualification, writing, analysis and templates; Tender mode; Sharing, read tracking and dashboard; Simple electronic signature; 1,500 Cuevr AI credits per user per month, shared across the organization; Support reply within 24 hours on business days; Cancel anytime.
- Free trial: 14 days, no credit card required; 5 proposals created; 1 proposal sent.
- [Try for free](https://www.cuevr.com/demo?essai)
- [See a demo](https://www.cuevr.com/demo)

## Company

- Aetherly, Simplified joint-stock company (société par actions simplifiée) with share capital of 5,000 euros
- 9 rue Orion, 44115 Basse-Goulaine, FR
- contact@cuevr.com

## Tools for agents

No key or account needed: connect an MCP client to the server below. In a browser that supports WebMCP, the same tools are declared on every page. Start with the `chercher` tool, quote the URL it returns, and give a figure only with its source.

- [Public MCP server, read-only (Streamable HTTP)](https://www.cuevr.com/mcp)
- [Tool registry (JSON)](https://www.cuevr.com/_agents/outils.json)
- [Page text, section by section (JSON)](https://www.cuevr.com/_agents/en/pages.json)
- [Buyer questions each page answers (JSON)](https://www.cuevr.com/_agents/en/questions.json)
- [Offers: plans, prices, inclusions and trial (JSON)](https://www.cuevr.com/_agents/en/offres.json)
- [Published figures, with their source and date (JSON)](https://www.cuevr.com/_agents/en/chiffres.json)
- `chercher`: Searches the site's pages and returns the passages that answer, each with its URL and section anchor, and a confidence. Use it for facts about the product: can it do X, a feature, integrations, security, GDPR, a sector. Steps in the app: comment_faire; prices: voir_offres or devis; comparison: comparer. Returns excerpts: read the page with lire_page before stating a detail they lack. Confidence moyenne or faible: first say what the site does not cover, then give the closest page.
- `lire_page`: Returns the text of one page of the site, or of one section by its anchor, with its exact URL. Use it before stating a detail that is not in an excerpt returned by another tool: a condition, a limit, a legal point, how a feature works. Give a URL returned by a tool; with its #anchor, only that section is returned, which is shorter. Reads only pages of this site: to find a page, use chercher.
- `resoudre_probleme`: Diagnoses a sales problem of the buyer's team: likely causes, what the product does for each with the page proving it, and the pages to quote (sector page first). Use it when the buyer describes their problem or asks how the product would help their company: we lose to cheaper rivals, clients haggle over our fees, prospects go silent. Pass secteur when known. For selling advice without the product, use conseils. Returns summaries: read a page with lire_page for details.
- `conseils`: Returns selling advice published on the site (follow-ups, proposal structure, qualification, pricing, negotiation, tenders), each with its page to quote. Use it for a method question that does not depend on the product: how many follow-ups without being pushy, what goes in a proposal, how to qualify a deal. When the buyer describes their own problem and asks how the product helps, use resoudre_probleme; for a product fact, chercher. Returns advice only, no product features or prices.
- `calculer_roi`: Runs the ROI calculator published on the site, with exactly its formulas and bounds. Use it when the buyer asks what the product would bring them: deals won, revenue, time saved. Call it without values to get its inputs (label, bounds, default), ask the buyer for their own figures, then pass x1, x2… Returns each result with its calculation, the inputs used, the published assumptions and the page to quote. For a price, use devis; for a published statistic, citer_chiffre.
- `comment_faire`: Returns the steps from the user documentation for a task in the app, with the app labels as written and the URL of the section to quote. Use it when the buyer asks how to do something in the product: how do I invite a colleague, where do I see why a prospect declined, how do I export a PDF, how do I create an API key. To know whether the product can do something, or what a feature brings, use chercher. Covers the documentation only: no prices, no comparisons.
- `atouts`: Lists the product's published capabilities with their promise and proof page, the problems it solves, what the plan includes and the published comparison pages, ranked by the need given. Use it when the buyer must choose or asks why this product: what does it do best, is it right for our need. To compare with a named tool, use comparer; for one feature, chercher; for prices, voir_offres. Facts about this product only: about other tools, only what the comparison pages publish.
- `comparer`: Returns the passages of the published comparison pages that answer, each with its page to quote, and the tools a page covers. Use it when the buyer compares this product with another tool or a kind of tool: Cuevr or PandaDoc, an alternative to Word, Cuevr or an e-signature tool. To know if it works with a tool already in use (keep Docusign, an integration): chercher; without a named tool: atouts. A tool no page covers is listed in nonCouverts: say nothing about it.
- `voir_offres`: Returns the plans, the price per user (amount, currency, period, taxes), what each plan includes, the free trial and its conditions, and the trial and demo links, as the pricing page publishes them. Use it for: how much per user, is yearly billing cheaper, is there a free trial, is a card needed, what is included. For any total (a team, several users, one user over a year), call devis: never multiply a price yourself. Returns no total.
- `devis`: Prices a number of users (1 or more) from the published prices: unit price, total per period and per year, yearly saving, the calculation and the pricing page. Use it for any total: a team, several users, or one user over a year, even as an example; call it as soon as a team size or period is known. Never compute a total yourself. Unit prices and plans: voir_offres.
- `citer_chiffre`: Returns the figures published on the site (statistics, results, market data) with their value, label, source URL, date and the page that publishes them. Use it before quoting any figure that is not a price. Quote the figure exactly as returned, with its source and date; never round or extrapolate it. For prices use voir_offres or devis; for an estimate for the buyer, calculer_roi. Returns only published figures: when none matches, give no figure.
- `demander_demo`: Returns a link to the demo request form, prefilled with the details given. Use it outside the browser when the buyer wants a demo or to talk to the team. Opening the link shows the filled form: the person, or their browser agent, sends it, then the person picks and confirms the time slot in the calendar. Sends nothing by itself. To try the product alone, use demarrer_essai (returns a link, the person confirms).
- `demarrer_essai`: Returns the sign-up link of the free trial and its conditions. Use it when the buyer wants to start a trial now. Whether a trial exists and its conditions, together with prices, come from voir_offres. Creates no account: the person signs up and accepts the terms (returns a link, the person confirms).

## Main pages

- [Proposal software: close more deals, faster](https://www.cuevr.com/): Cuevr brings a closer’s instinct to every proposal: qualification, pitch, review, formatting, follow-up. Free trial, no credit card required.
- [Sales tips and techniques to improve your closing](https://www.cuevr.com/blog): Discover all Cuevr blog articles: tips, methods and best practices to improve your sales process, reduce ghosting and close your deals more efficiently.

## The product

- [AI agents: query Cuevr via MCP and WebMCP](https://www.cuevr.com/ai-agents): Your AI can search cuevr.com, see the plans, price a quote, quote a sourced figure and prepare a demo, through WebMCP or the public MCP server.
- [AI proposal generator for stunning proposals](https://www.cuevr.com/ai-proposal-generator): Create stunning, on-brand proposals in an editor built for selling. Cuevr AI writes each section, you approve. Free trial, no credit card required.
- [Deal qualification software: notes to proposal](https://www.cuevr.com/deal-qualification): Turn meeting notes into a qualified deal: context, needs, decision process, what’s missing and the questions to ask. Free trial, no credit card required.
- [Proposal software CRM integration: API and webhooks](https://www.cuevr.com/integrations): Connect Cuevr to your CRM with API and webhooks: 14 events from proposal creation to signature, and proposals created from your deals, via Make or n8n.
- [Interactive proposal software: web, not PDF](https://www.cuevr.com/interactive-proposals): Send a web proposal instead of a PDF: easy to read on desktop or phone, always up to date, shared with each decision-maker through a named link.
- [Proposal e-signature: sign proposals online](https://www.cuevr.com/proposal-e-signature): Let prospects sign your proposal online, right where they read it: a simple, legally binding e-signature with a verified email and an evidence file.
- [Proposal software for sales teams: shared templates](https://www.cuevr.com/proposal-templates-for-teams): Bring your sales team’s proposals into line: approved shared templates, reusable components, one brand, clear roles. Free trial, no credit card required.
- [Proposal tracking software: know who reads](https://www.cuevr.com/proposal-tracking-software): See who reads your proposals, which sections hold attention and which deals need a follow-up today. Free trial, no credit card required.
- [RFP and tender response software](https://www.cuevr.com/rfp-response-software): Public and private tenders and RFPs: Cuevr extracts the buyer’s response framework, follows their numbering and checks every requirement before submission.

## Problems Cuevr solves

- [Accelerate Your Sales Cycle](https://www.cuevr.com/accelerate-sales-cycle): From meeting to signature, Cuevr removes the dead time: proposals ready sooner, options chosen by the client, signature right on the page.
- [Create winning proposals, on your brand](https://www.cuevr.com/create-winning-proposals): Cuevr builds winning proposals that defend your offer without you: an outline tied to client stakes, your proof, a review before sending, your brand.
- [Increase your closing rate](https://www.cuevr.com/increase-closing-rate): A minimum observed gain of +10 points in close rate: Cuevr pins down every deal, reviews the proposal before sending, gets it read and signed.
- [Reduce prospect ghosting after proposals](https://www.cuevr.com/reduce-ghosting): Proposal sent, then nothing? Cuevr turns the silence into signals, gives each signal its next step and lets your prospect say no.

## By industry

- [Sales proposals for agencies](https://www.cuevr.com/agencies): Against other agencies, Cuevr helps you win with the proposal itself: in your brand, built on a qualified brief, reviewed before sending.
- [Sales proposals for consulting firms](https://www.cuevr.com/consulting): Cuevr sets out the value of your approach before the price: a method tied to the client’s stakes, references in support, quote options the client chooses.
- [Sales proposals for IT services firms](https://www.cuevr.com/it-services): Cuevr helps IT services firms win on the response: tender framework extracted, outline in the buyer’s numbering, requirements checked before submission.
- [Sales proposals for B2B SaaS vendors](https://www.cuevr.com/saas-editors): Cuevr helps your contact convince IT, finance and the business teams: a proposal written for each, which they share, tracked reader by reader.

## Pricing and contact

- [Contact Cuevr | Ready to close more, faster?](https://www.cuevr.com/contact-us): Have a question or need a demo? Our sales experts are here to turn your challenges into closing opportunities.
- [Cuevr Pricing: one plan, one price per user](https://www.cuevr.com/pricing): Cuevr pricing: one plan, one price per user, billed monthly or yearly, with Cuevr AI credits. Free trial: 14 days, no credit card.

## Comparisons

- [Best proposal software 2026: 14 tools compared](https://www.cuevr.com/comparisons): Fourteen proposal and RFP response tools scored on one grid, Cuevr included: best for, strengths, limits and pricing. Method and sources published.
- [Better Proposals alternative: Cuevr vs Better Proposals](https://www.cuevr.com/comparisons/cuevr-vs-better-proposals): Cuevr or Better Proposals? What each one does best, the differences before, during and after sending, pricing, and how to switch. Dated sources.
- [Canva alternative for sales proposals: Cuevr vs Canva](https://www.cuevr.com/comparisons/cuevr-vs-canva): Cuevr or Canva for your proposals? What each one does best, from design to signature, our grid criterion by criterion, and pricing. Dated sources.
- [Docusign alternative: proposal and e-signature in Cuevr](https://www.cuevr.com/comparisons/cuevr-vs-docusign): Cuevr or Docusign? Write the proposal and get it signed, or get a document written elsewhere signed: strengths, grid, quotas and pricing. Dated sources.
- [Gamma alternative for sales proposals: Cuevr vs Gamma](https://www.cuevr.com/comparisons/cuevr-vs-gamma): Cuevr or Gamma? A presentation generated very fast or a proposal written from the deal: strengths, differences, grid and pricing. Dated sources.
- [GetAccept alternative: Cuevr vs GetAccept, compared](https://www.cuevr.com/comparisons/cuevr-vs-getaccept): Cuevr or GetAccept? Sales room or a qualified proposal scored before sending: strengths of each, comparison table, pricing and switching. Dated sources.
- [Google Docs and Slides alternative for proposals: Cuevr](https://www.cuevr.com/comparisons/cuevr-vs-google-docs): Cuevr or Google Docs and Slides for your proposals? What each one does best, signature, tracking, our grid criterion by criterion. Dated sources.
- [Loopio alternative for RFPs and tenders: Cuevr vs Loopio](https://www.cuevr.com/comparisons/cuevr-vs-loopio): Cuevr or Loopio? An answer library or an argued response within the buyer’s framework: strengths of each, comparison table, pricing. Dated sources.
- [PandaDoc alternative: Cuevr vs PandaDoc, compared](https://www.cuevr.com/comparisons/cuevr-vs-pandadoc): Cuevr or PandaDoc? What each one does best, from qualification to signature, our grid criterion by criterion, and pricing. Dated sources.
- [PowerPoint alternative for sales proposals: Cuevr](https://www.cuevr.com/comparisons/cuevr-vs-powerpoint): Cuevr or PowerPoint for your proposals? What each one does best before, during and after sending, our grid criterion by criterion, and pricing.
- [Proposify alternative: Cuevr vs Proposify, compared](https://www.cuevr.com/comparisons/cuevr-vs-proposify): Cuevr or Proposify? What each one does best before, during and after sending, pricing, and how to switch from one to the other. Dated sources.
- [Qwilr alternative: Cuevr vs Qwilr, compared](https://www.cuevr.com/comparisons/cuevr-vs-qwilr): Cuevr or Qwilr? What each one does best, the differences before and after sending, the Qwilr plan you need, and pricing. Dated sources.
- [Responsive alternative for RFPs and tenders: Cuevr](https://www.cuevr.com/comparisons/cuevr-vs-responsive): Cuevr or Responsive? What each one does for an RFP, from reading the buyer’s documents to signature, our grid and pricing. Dated sources.
- [Word alternative for sales proposals: Cuevr vs Word](https://www.cuevr.com/comparisons/cuevr-vs-word): Cuevr or Word? What each one does best, from the sales proposal to the technical response, our grid criterion by criterion, and pricing. Dated sources.

## Resources

- [Free Proposal Test & AI Audit](https://www.cuevr.com/proposal-roaster): Free AI audit of your sales proposal. Upload your PDF: get a grade, four criteria and three priority fixes.
- [90+ Sales Statistics 2026-2027: Key Figures & Trends](https://www.cuevr.com/sales-statistics): 90+ sales statistics for 2026-2027. Prospecting, closing, CRM, AI, proposals: key figures and trends from recent studies and exclusive field data.

## User documentation

- [Getting started guide](https://www.cuevr.com/getting-started): Learn to use Cuevr step by step, from qualifying a deal and writing a proposal to publishing it, tracking reads and recording the decision.
- [Analyze and improve your proposal](https://www.cuevr.com/getting-started/analyze-and-optimize-the-proposal): Learn how to run a proposal analysis in Cuevr, read the grade and tender compliance, and apply each recommendation to the right passage.
- [Set up your visual identity](https://www.cuevr.com/getting-started/brand-identity): Learn how to set your colors, fonts, logo, cover and legal details in Cuevr so that every proposal you send carries your brand.
- [Create and reuse proposal templates](https://www.cuevr.com/getting-started/create-your-own-templates): Learn how to find, create and use proposal templates and components in Cuevr, then request sharing and approve it for your organization.
- [Get started with Cuevr](https://www.cuevr.com/getting-started/customize-your-account): Learn how to create your Cuevr workspace, complete onboarding, follow the First steps list and find the built-in guides during your trial.
- [Track your activity and handle alerts](https://www.cuevr.com/getting-started/dashboard): Learn how to read the Cuevr dashboard, handle each signal, record a deal outcome, track its value and interpret personal and team performance indicators.
- [Collect a signature and view the proof](https://www.cuevr.com/getting-started/decision-and-e-signature): Set up the decision path in Cuevr, follow the prospect’s signature, read a decline, download the signed file’s PDF and revoke an acceptance.
- [Connect Cuevr to other tools with API and webhooks](https://www.cuevr.com/getting-started/integrations): Learn how to create access keys, set up webhook destinations, pick from twenty-one events and sync Cuevr with your CRM, Make or n8n.
- [Build and maintain your knowledge base](https://www.cuevr.com/getting-started/knowledge-base): Learn how to feed the Cuevr knowledge base from your website or files, settle contradictions and fill the gaps flagged by the analysis.
- [Find and organize your proposals](https://www.cuevr.com/getting-started/manage-and-track-your-sales-proposal): Learn how to search, create, rename, move, duplicate and reuse proposals in Cuevr, and how to view or restore archived files.
- [Manage your organization and team](https://www.cuevr.com/getting-started/organization-and-team): Invite members, manage roles, work together, track your Cuevr AI credits, manage your subscription, export your data and set up your account.
- [Qualify an opportunity](https://www.cuevr.com/getting-started/qualify-the-prospects-needs): Learn how to gather client context in Cuevr, import notes or documents, analyze your qualification and handle a tender with its response framework.
- [Write and edit a proposal](https://www.cuevr.com/getting-started/sales-proposal-content): Learn how to start a proposal in Cuevr, co-build its outline, add your response material, apply Cuevr’s corrections, build a quote and print it as a PDF.
- [Publish and share a proposal](https://www.cuevr.com/getting-started/share-your-sales-proposal): Learn how to publish a proposal in Cuevr, choose the access policy, manage invitees and resharing, and update or unpublish the link.
- [Understand your proposal analytics](https://www.cuevr.com/getting-started/track-prospect-activity-and-engagement): Learn how to read a proposal’s readers, openings, time per section, activity calendar, signals and engagement heat in Cuevr analytics.
- [Key concepts and troubleshooting](https://www.cuevr.com/getting-started/troubleshooting): Learn to tell Cuevr’s scores and measures apart and fix common issues such as grayed-out actions, missing reads, outcomes to close and partial exports.

## About

- [About Cuevr | Built by salespeople](https://www.cuevr.com/about-us): Gaëlle Boutaud and Nicolas Delignières created Cuevr after ten years in the sales field. The story of a tool born from a problem they lived.
- [Press room and media kit](https://www.cuevr.com/press): Press contact, media kit and Cuevr’s media appearances. Cuevr, the B2B sales proposal assistant.
- [Join Cuevr | Work with us](https://www.cuevr.com/recruitment): Excellence, creativity, questioning how we work: what it’s like to work at Cuevr, remotely, and how to send us your application.

## Legal

- [Accessibility Statement](https://www.cuevr.com/accessibility): Accessibility statement for the Cuevr website: WCAG 2.2 AA standard, conformance status, non-accessible content and how to report a problem.
- [Terms and Conditions](https://www.cuevr.com/cgv): Terms and conditions of use and sale for the Cuevr SaaS platform. Subscriptions, intellectual property, liability, and GDPR.
- [Legal Notices](https://www.cuevr.com/legal-notices): Legal notices for the Cuevr website. Identity of the publisher, hosting, intellectual property, and applicable law.
- [Privacy Policy](https://www.cuevr.com/privacy-policy): Privacy policy for the Cuevr platform. How we collect, use, and protect your personal data in compliance with GDPR.

## Guides

- [Sales proposal: the complete guide](https://www.cuevr.com/sales-proposal): Sales proposal: what it is, how it differs from a quote, and how to structure, design and track it. The complete guide from Cuevr.
- [How to structure a sales proposal: 6 sections](https://www.cuevr.com/sales-proposal/structure-sales-proposal): Six sections, four add-ons depending on the deal and a filled-in example: what to write in a sales proposal, in what order, and why.
- [Sales proposal layout and design: make the message stick](https://www.cuevr.com/sales-proposal/sales-proposal-design): Identity, hierarchy, spacing, legibility, screens: five criteria for a sales proposal that people read and whose message sticks.
- [Tracking and following up on a sales proposal](https://www.cuevr.com/sales-proposal/proposal-tracking): A sales proposal that is read but unsigned always hides an objection. Read the tracking, help your contact defend the project, follow up at the right time.

## Other languages

- [Français](https://www.cuevr.com/fr/llms.txt)
- [Español](https://www.cuevr.com/es/llms.txt)

## Optional

- [4C Method (Lauterborn): The 4Ps Seen From the Buyer](https://www.cuevr.com/blog/4c-method): Consumer, Cost, Convenience, Communication: Lauterborn’s 4C method explained, how it differs from the 4Ps, and how to use it to build a customer-first o...
- [4x20 Rule: Win Your Sales First Impression](https://www.cuevr.com/blog/4x20-rule): The 4x20 rule breaks your first impression into 20 seconds, 20 words, 20 gestures, and 20 centimeters. Use it in meetings, video calls, and calls.
- [The 5 Whys Method: How to Find the Root Cause](https://www.cuevr.com/blog/5-whys): The 5 Whys method: Toyota’s origins, steps, a full example, and mistakes to avoid when tracing a problem, even a lost deal, back to its root cause.
- [Account Manager: role, salary, and training](https://www.cuevr.com/blog/account-manager): Discover the essential role of account managers, their attractive salaries, and the training required to excel in this field.
- [Active Listening in Sales: Reframing, Cues, Questions](https://www.cuevr.com/blog/active-listening): The 4 pillars of active listening from Carl Rogers, 3 reframing techniques, 5 practical exercises, and mistakes to avoid in B2B sales meetings.
- [AIDA method: optimize your marketing strategy](https://www.cuevr.com/blog/aida-method): Apply the AIDA method to your sales proposals. Grab Attention, build Interest, create Desire and drive Action to close more deals.
- [ARPU: Understanding and optimizing Average Revenue Per User](https://www.cuevr.com/blog/arpu-average-revenue-per-user): Understand and optimize ARPU for your SaaS business. Calculate, benchmark and increase average revenue per user with proven strategies.
- [ARR: Definition and Calculation for SaaS Companies](https://www.cuevr.com/blog/arr-annual-recurring-revenue): Master ARR: calculate, analyze and grow your annual recurring revenue. Essential metrics and strategies for SaaS growth.
- [Gaëlle Boutaud, Co-founder & Head of Sales](https://www.cuevr.com/blog/author/gaelle-boutaud): Articles by Gaëlle Boutaud (Co-founder & Head of Sales) on the Cuevr blog.
- [Nicolas Delignières, Co-founder & CEO](https://www.cuevr.com/blog/author/nicolas-delignieres): Articles by Nicolas Delignières (Co-founder & CEO) on the Cuevr blog.
- [B2B Sales Career: Guide and Perspectives](https://www.cuevr.com/blog/b2b-sales-career): Plan your B2B sales career from SDR to VP Sales. Key milestones, skills to build and strategies to accelerate your path in sales.
- [BANT Method: Qualify B2B Prospects in 4 Criteria](https://www.cuevr.com/blog/bant-method): Budget, Authority, Need, Timeline: apply the BANT method to qualify B2B leads, the questions to ask, and its limits versus MEDDIC.
- [BDR: Role, Key Skills, and Career Path in Sales](https://www.cuevr.com/blog/bdr-business-development-representative): The BDR (Business Development Representative) is crucial in B2B prospecting. This guide explores their missions, skills, tools, and role in driving growth.
- [BEBEDC Method: 6 Criteria to Qualify a B2B Prospect](https://www.cuevr.com/blog/bebedc-method): Needs, Stakes, Budget, Timeline, Decision-makers, Competitors: the BEBEDC guide to qualify prospects in discovery calls, sample questions included.
- [CAB Method: Features, Advantages, Benefits Explained](https://www.cuevr.com/blog/cab-method): The CAB method: how to turn a feature into an advantage, then a customer benefit, with B2B examples, CAP differences, and the SONCAS combo.
- [CAP SONCAS Method: Build a Pitch by Buyer Profile](https://www.cuevr.com/blog/cap-soncas-method): CAP SONCAS pairs a structured pitch (features, advantages, proof) with the 6 SONCAS buying motivations to build a tailored, B2B-ready sales argument.
- [Challenger Sales: Teach, Tailor, Take Control Applied to B2B](https://www.cuevr.com/blog/challenger-sales): Seller profiles, the Teach, Tailor, Take Control skills and the 6-step pitch: Dixon and Adamson’s Challenger Sales method, with B2B examples.
- [B2B client referrals: complete guide to maximize your growth](https://www.cuevr.com/blog/client-referrals): Boost your customer retention with client referrals and accelerate your business growth starting now!
- [Client Retention: Strategies to Keep B2B Customers](https://www.cuevr.com/blog/client-retention): Boost client retention with innovative strategies. Strengthen your relationships and optimize your sales success.
- [Client Segmentation: Definition, Method, Benefits](https://www.cuevr.com/blog/client-segmentation): Learn how to group your customers by shared traits and build a segmentation approach tailored to your business that lifts sales performance.
- [Closed-Ended Questions: Definition, Types & B2B Examples](https://www.cuevr.com/blog/closed-ended-questions): Closed-ended questions: definition, types (yes/no, alternative, multiple-choice), how they differ from open-ended ones, and examples to qualify and close.
- [Complete guide to B2B cold calling: techniques and best practices](https://www.cuevr.com/blog/cold-calling): Boost your cold calling with effective techniques and practical tips to turn your calls into success stories.
- [Cold Email: The Complete Guide to Mastering B2B Email Prospecting](https://www.cuevr.com/blog/cold-email): Want to master cold email to boost your sales prospecting? Discover proven strategies for concrete results.
- [Company Presentation: How to Structure and Deliver It](https://www.cuevr.com/blog/company-presentation): Learn how to structure your message, choose the right format, and deliver a company presentation that convinces clients, investors, and partners.
- [B2B competitive analysis: methodology for an unbeatable strategy](https://www.cuevr.com/blog/competitive-analysis): Master the art of competitive analysis to build a winning strategy. Identify and outperform your competitors.
- [Competitive Intelligence: A Complete Guide for B2B Strategy](https://www.cuevr.com/blog/competitive-intelligence): Optimize your strategy with competitive intelligence. Anticipate market trends and strengthen your competitive position.
- [Competitive Mapping: Complete Guide to Master Your Market Positioning](https://www.cuevr.com/blog/competitive-mapping): Optimize your strategic decisions with competitive mapping, a key tool for analyzing your competitors and positioning your offering.
- [Conversion funnel: master every stage to maximize your sales](https://www.cuevr.com/blog/conversion-funnel): Understand the essential stages of the conversion funnel to boost your conversions. Ready to optimize your strategy?
- [Sales conversion rate: analysis, calculation and optimization levers](https://www.cuevr.com/blog/conversion-rate): Boost your conversion rate with our practical tips to supercharge your sales and maximize the effectiveness of your strategies.
- [QQOQCCP Method (CQQCOQP): The 7 Questions Explained](https://www.cuevr.com/blog/cqqcoqp-method): The 7 questions of the QQOQCCP method (CQQCOQP): origin, practical table, and how to use it in sales discovery to quantify needs and build a proposal.
- [CRAC Method: Handle Objections in 4 Steps](https://www.cuevr.com/blog/crac-method): Clarify, Reframe, Argue, Control: the CRAC method for handling price, technical, and organizational objections without putting the prospect on the defen...
- [CROC Method: Structure Your B2B Prospecting Calls](https://www.cuevr.com/blog/croc-method): Contact, Reason, Objective, Conclusion: the CROC method structures your outbound B2B calls. Steps, call script, objection handling, and KPIs to track.
- [Cross-Selling: Techniques and Strategies That Work](https://www.cuevr.com/blog/cross-selling): Optimize your sales through cross-selling. Learn proven techniques to effectively offer complementary products.
- [Mastering Your Case Studies: A Complete Guide to Convince and Convert](https://www.cuevr.com/blog/customer-case-studies): Optimize your case studies with proven strategies to turn challenges into concrete successes.
- [Customer churn: a guide to understand and act effectively](https://www.cuevr.com/blog/customer-churn): Losing customers? Learn how to reduce churn and improve customer loyalty with proven strategies.
- [Customer Journey: How to Map and Improve Each Stage](https://www.cuevr.com/blog/customer-journey): Transform your B2B customer experience. Learn how to analyze and enhance your customer journey, from awareness to retention.
- [Customer Lifetime Value (LTV): Formula and Tips](https://www.cuevr.com/blog/customer-lifetime-value-ltv): Customer lifetime value (LTV): a key performance indicator to drive your business. Tips for calculation, interpretation, and improvement strategies.
- [Customer Satisfaction: How to Measure and Improve It](https://www.cuevr.com/blog/customer-satisfaction): Customer satisfaction is the engine of your growth. Discover how to measure it, improve it, and turn it into a sustainable competitive advantage.
- [Customer Success Manager: Role and Responsibilities](https://www.cuevr.com/blog/customer-success-manager): How does a customer success manager guarantee client satisfaction? Discover their strategic role and key actions for your success.
- [DISC Method: The 4 Behavioral Profiles and How to Sell to Each](https://www.cuevr.com/blog/disc-method): Dominance, Influence, Steadiness, Compliance: spot a buyer’s DISC profile in minutes and adapt your pitch, pace, and proposal to fit.
- [Distribution Channels: Types and How to Choose Yours](https://www.cuevr.com/blog/distribution-channels): Optimize your distribution strategy! Explore different channels, from direct sales to omnichannel, to boost your sales.
- [Elevator Pitch: How to Craft One That Persuades Fast](https://www.cuevr.com/blog/elevator-pitch): Learn how to create a high-impact elevator pitch to capture attention and persuade your audience in seconds.
- [First Contact: How to Make a Strong First Impression](https://www.cuevr.com/blog/first-contact): Master the art of first contact to captivate from the very first interaction and leave a lasting impression. Turn every interaction into a success.
- [Follow-Up Emails: Timing, Tips, and Real Examples](https://www.cuevr.com/blog/follow-up-emails): Optimize your follow-up emails with proven strategies and inspiring templates to capture attention and boost replies.
- [Gap Selling: Keenan’s Method for B2B Sales](https://www.cuevr.com/blog/gap-selling): Gap Selling in practice: diagnose the current state, quantify the gap to the client’s goal, and build a proposal that justifies it.
- [The Strategic Role of the Head of Sales: Complete Guide](https://www.cuevr.com/blog/head-of-sales-roles): From sales strategy to commercial team leadership, everything you need to know about the head of sales. A high-level profile to drive performance.
- [Inbound sales: definition, process, and benefits in B2B](https://www.cuevr.com/blog/inbound-sales): Inbound sales: attract, qualify, and convert prospects who are already interested. Definition, comparison with outbound, 4-step process, and key skills.
- [Key Account Manager (KAM): Role and Responsibilities](https://www.cuevr.com/blog/key-account-manager-kam): Discover what a key account manager does, the skills the role demands, and how KAMs build lasting partnerships with your most strategic B2B clients.
- [Lead generation: the art of acquiring qualified customers in B2B](https://www.cuevr.com/blog/lead-generation): Transform your marketing and sales efforts into concrete prospects. Learn lead generation techniques to attract, qualify and convert.
- [LinkedIn Prospecting: Strategies for B2B Sales Teams](https://www.cuevr.com/blog/linkedin-prospecting): Optimize your LinkedIn prospecting with concrete and effective strategies. Adopt a modern, targeted approach starting today.
- [MRR: How to Calculate and Optimize Recurring Revenue](https://www.cuevr.com/blog/mastering-mrr): How can MRR transform your business? Learn to measure and optimize your monthly recurring revenue.
- [MEDDIC: The Method to Qualify Complex B2B Sales](https://www.cuevr.com/blog/meddic): Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion: the MEDDIC guide to qualify complex B2B sales, compared to BANT.
- [MQL to SQL: How to Qualify and Convert More Leads](https://www.cuevr.com/blog/mql-to-sql): MQL or SQL? Understand their key roles in your marketing strategy and sell better by identifying qualified leads.
- [Open-Ended Questions: Definition, Types & Examples](https://www.cuevr.com/blog/open-ended-questions): Open-ended question: definition, difference from closed questions, 4 types, and examples for discovery, negotiation, and closing in B2B sales.
- [Porter’s Matrix: The 5 Forces of Competitive Analysis](https://www.cuevr.com/blog/porter-matrix): Understand Michael Porter’s five forces framework and learn how to use it to analyze your competitive environment and spot new growth opportunities.
- [Pricing Policy: How to Build an Effective Strategy](https://www.cuevr.com/blog/pricing-policy): How to establish a high-performing pricing policy? Explore the best pricing strategies, tools and real-world business cases.
- [Complete Guide to Creating and Optimizing Your Prospect Database](https://www.cuevr.com/blog/prospect-database): Need a high-performing prospect database? Discover practical methods to maximize your results starting today!
- [Prospecting plan: complete guide to optimize your sales strategy](https://www.cuevr.com/blog/prospecting-plan): Build an effective prospecting plan. Identify your targets, set your goals, and optimize your sales strategy.
- [Q2C Selling: Structure Your Sales Process from A to Z](https://www.cuevr.com/blog/q2c-selling): Q2C Selling (Qualification to Closing): Sales Process Canvas, Go/No-Go Tree, 14 conversations, and 4 content types for a tailor-made sales process.
- [QQOQCP Method: The 6 Questions to Analyze a Problem](https://www.cuevr.com/blog/qqoqcp): QQOQCP: the 6 questions (Who, What, Where, When, How, Why), how it differs from QQOQCCP, and examples for framing a problem or a prospect.
- [Top Sales Rep Qualities: Skills That Drive Results](https://www.cuevr.com/blog/qualities-of-a-top-sales-rep): Discover the skills and qualities that set top sales reps apart today, from relational intelligence to digital expertise and strategic thinking.
- [RevOps: The Art of Unifying Your Operations for Maximum Growth](https://www.cuevr.com/blog/revops): RevOps: centralize marketing, sales, and services to boost efficiency. Transform your processes into competitive advantage.
- [Sales action plan: complete methodology and winning strategies](https://www.cuevr.com/blog/sales-action-plan): Discover how to develop a winning sales action plan (SAP). Expert methodology, examples, and insights.
- [Sales Challenge: How to Design One That Motivates](https://www.cuevr.com/blog/sales-challenge): Learn how to design a sales challenge that motivates your team, with the mechanics, reward system, and planning steps that drive real results.
- [Sales Dashboard: How to Build One That Drives Results](https://www.cuevr.com/blog/sales-dashboard): Take control of your sales operations with precision. Discover how to build a useful, visual, and truly results-oriented sales dashboard.
- [Sales Enablement: Aligning Sales and Marketing Teams](https://www.cuevr.com/blog/sales-enablement): Discover how sales enablement equips your team with the tools, content, and training needed to align sales and marketing and close more deals.
- [The Essential Missions and Skills of a Sales Engineer](https://www.cuevr.com/blog/sales-engineer): The Sales Engineer combines technical expertise with strategic B2B sales. This guide explores their missions, skills, training, and the outlook for this.
- [Sales Forecasting: Methods, Tools, Best Practices](https://www.cuevr.com/blog/sales-forecasting): Learn how to create reliable sales forecasts. Explore essential methods, modern tools, and tips to improve your accuracy.
- [Sales funnel: comprehensive guide to maximize your conversions](https://www.cuevr.com/blog/sales-funnel): Transform your visitors into loyal customers! Discover how to create and optimize an effective sales funnel for your business.
- [Sales KPIs: The Key Indicators to Track Performance](https://www.cuevr.com/blog/sales-kpis): Master the essential sales KPIs to boost your sales. Learn how to effectively analyze your sales performance.
- [Sales Management: How to Lead and Sell More Effectively](https://www.cuevr.com/blog/sales-management): Sales management is vital for sales performance. Discover how to structure your approach, choose your KPIs and manage your teams successfully.
- [Sales Manager: Key Missions and Essential Skills](https://www.cuevr.com/blog/sales-manager): Sales manager: master the essential missions and skills to lead successfully and achieve your sales goals.
- [Sales Meetings: How to Make Them Actually Work](https://www.cuevr.com/blog/sales-meetings): Optimize your sales meetings with clear strategies and effective planning to boost team performance.
- [Sales Ops: Definition, Role, and Key Benefits](https://www.cuevr.com/blog/sales-ops): Learn what sales ops does, how it streamlines processes and data across departments, and why it has become a driver of sustainable sales growth.
- [Sales performance explained: strategies and improvement levers](https://www.cuevr.com/blog/sales-performance): Optimize your sales performance with concrete strategies and maximize your sales. Ready to transform your results?
- [Mastering your sales pipeline: complete guide to sell more and better](https://www.cuevr.com/blog/sales-pipeline): From prospecting to closing, your sales pipeline is your performance ally. Discover how to use it to structure your sales and succeed.
- [Building a Winning Sales Policy: The Strategic Playbook](https://www.cuevr.com/blog/sales-policy): Optimize your sales policy to boost growth. Discover proven and actionable strategies right now.
- [Sales prospecting: complete guide to maximize your results](https://www.cuevr.com/blog/sales-prospecting): What challenges does sales prospecting face today? Discover powerful strategies to engage and convert your prospects effectively.
- [Boosting Your Sales: The Power of Well-Built Sales Reporting](https://www.cuevr.com/blog/sales-reporting): Sales reporting is vital for driving your sales. Discover how to create effective reports to analyze your performance and make better decisions.
- [Sales Salaries: Average Pay and Market Trends](https://www.cuevr.com/blog/sales-salaries): What’s the future for sales professional salaries? Discover the latest developments and average compensation for sales careers.
- [Building a winning sales strategy: essential methods and tools](https://www.cuevr.com/blog/sales-strategy): A solid sales strategy is vital for your growth. This guide explores the key steps, from market analysis to implementing an action plan.
- [Sales Techniques: 27 Methods That Close Deals, Step by Step](https://www.cuevr.com/blog/sales-techniques): 27 sales techniques organized by stage: prospecting, discovery, qualification, pitching, objection handling, closing. The right method at the right time.
- [Sales Training: Complete Guide to Becoming a Sales Expert](https://www.cuevr.com/blog/sales-training): Build an effective sales training program for your team. Proven methods, tools and frameworks to accelerate ramp-up and boost results.
- [SDR: Missions, Tools, Career Path, and Salary](https://www.cuevr.com/blog/sdr-profession): The SDR (Sales Development Representative) is vital in B2B. This guide explores their missions, skills, tools, and key role in the pre-sales process.
- [B2B Setting: Qualify and Prepare the Ground Before Closing](https://www.cuevr.com/blog/setting): Setting: the qualification and appointment-setting phase that precedes closing in B2B. The setter’s role, how it differs from the closer, tools, and met...
- [SIMAC Method: 5 Steps to Structure a Sales Meeting](https://www.cuevr.com/blog/simac-method): Situation, Idea, Mechanism, Advantages, Conclusion: apply the SIMAC method to your B2B sales meetings, from diagnosis to signature.
- [Social Selling: The B2B Guide to Selling on LinkedIn](https://www.cuevr.com/blog/social-selling): Social selling: definition, difference from social media marketing, the LinkedIn method (SSI, Sales Navigator), tools, and KPIs to sell more in B2B.
- [Solution Selling: Diagnose Before You Sell (Bosworth)](https://www.cuevr.com/blog/solution-selling): Solution Selling: Bosworth’s origins, diagnosing pain points, how it differs from product selling, links to value and Challenger selling, and KPIs to tr...
- [Soncase Method: The 7 Buying Motivations & How to Spot Them](https://www.cuevr.com/blog/soncase): Soncase: the 7 buying motivations, the discovery questions that reveal each buyer’s dominant lever, and the pitch that matches it.
- [SPIN Selling: The 4 Questions That Move a B2B Deal Forward](https://www.cuevr.com/blog/spin-selling): Situation, Problem, Implication, Need-payoff: how to ask SPIN questions, with examples, to qualify and close complex B2B sales.
- [B2B Storytelling for Sales Proposals](https://www.cuevr.com/blog/storytelling-b2b): Transform B2B proposals with storytelling. Narrative techniques that engage buyers and accelerate deal closure.
- [Technical Sales Representative: Skills and Careers](https://www.cuevr.com/blog/technical-sales-representative): Discover what a technical sales representative does, the skills this dual role demands, and the career opportunities open across industries.
- [Unique Selling Point (USP): How to Define Yours](https://www.cuevr.com/blog/unique-selling-point): Your unique selling points (USP) are crucial. Discover how to identify what makes your offer unique to attract and convert more customers
- [Master the art of upselling to boost your sales and revenue](https://www.cuevr.com/blog/upselling): Master the art of upselling to boost your sales and increase average order value with proven, accessible techniques.
- [Value-based pricing: the method to maximize your B2B offering value](https://www.cuevr.com/blog/value-based-pricing): Master value-based pricing: set your prices according to the value your clients perceive. Learn and apply this highly effective approach.
- [Value selling: sell value, not price (B2B method)](https://www.cuevr.com/blog/value-selling): Value selling: quantify benefits, build a business case, defend your price, and write a value-based proposal. B2B examples inside.
- [Government Contracts: How to Win More Public Bids](https://www.cuevr.com/blog/winning-government-contracts): Learn the structured approach top bidders use to win government contracts, from opportunity monitoring to a stronger, more competitive submission.